Strategy is Digital

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Beschreibung

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.



Inhalt
Introduction.- From Digital Strategy to Strategy is Digital.- Serialization in the Pharmaceutical Industry.- The Omnichain.- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile.- New Business Models: Rocket Science.- Conclusions.    

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Produktinformationen

Titel
Strategy is Digital
Untertitel
How Companies Can Use Big Data in the Value Chain
Autor
EAN
9783319311326
ISBN
978-3-319-31132-6
Format
E-Book (pdf)
Hersteller
Springer International Publishing
Herausgeber
Springer
Genre
Wirtschaft
Veröffentlichung
01.06.2016
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
7.22 MB
Anzahl Seiten
144
Jahr
2016
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