Case Studies on Social Marketing

(0) Erste Bewertung abgeben
CHF 77.90
Download steht sofort bereit
E-Book (pdf)
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.

Beschreibung

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.



Autorentext
M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management and Sociology, at the University of Extremadura (Spain), where she teaches Marketing courses. She is currently engaged in innovative research in the areas of cause-related marketing and CSR, as well as ethnocentrism, local food products and their internationalization. 

Helena M. Alves is an Associate Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are: Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing. She is the Editor-in-Chief of the journal 'International Review on Public and Nonprofit Marketing' published by Springer.



Inhalt
Social Marketing Cases: Environment.- Social Marketing Cases: Public Health.- Social Marketing Cases: Society, Culture and Education.- Social Marketing Cases: Safety and Security. 

Mehr anzeigen

Produktinformationen

Titel
Case Studies on Social Marketing
Untertitel
A Global Perspective
Editor
EAN
9783030048433
Format
E-Book (pdf)
Hersteller
Springer International Publishing
Genre
Wirtschaft
Veröffentlichung
20.02.2019
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
5.39 MB
Anzahl Seiten
252
Mehr anzeigen
Andere Kunden kauften auch