Islamic Marketing

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Beschreibung

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.



Autorentext

Professor Nestorovi holds a Ph.D from the Institute of Political Sciences in Paris. He teaches geopolitics and international marketing at the ESSEC Business School for more than 20 years, with a specific focus on Islamic Business and Management. He is the academic co-director of the MBA at the Arabian Gulf University in Manama, Bahrain and participates regularly in meetings dealing with Islamic Business such as the World Halal Forum in Kuala Lumpur, or the Kuala Lumpur Islamic Finance Forum, the World Islamic Banking Conference in Singapore or the Harvard Forum on Islamic Finance. Prof Nestorovi is also one of the initiators and keynote speakers of the academic conferences devoted to Islamic Marketing and Branding such as the International Conference on Islamic Marketing and Branding in Kuala Lumpur or the Global Islamic Marketing Conference in Dubai and Abu Dhabi. He is a member of the Editorial Board of the Journal of Islamic Marketing edited by Emerald. Professor Nestorovi is the Director of the ESSEC & Mannheim Executive MBA Asia Pacific in Singapore.





Inhalt
Introduction.- Economic Environment.- Socio-Cultural Environment.- Political-Legal Environment.- Conclusion.

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Produktinformationen

Titel
Islamic Marketing
Untertitel
Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Autor
EAN
9783319327549
ISBN
978-3-319-32754-9
Format
E-Book (pdf)
Hersteller
Springer International Publishing
Herausgeber
Springer
Genre
Wirtschaft
Veröffentlichung
28.05.2016
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
3.78 MB
Anzahl Seiten
247
Jahr
2016
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