Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.
A must read for decision-makers looking to innovate their companies' business models-from ideation to marketing.
Dr.-Ing. Michaela Colla, K-GXI Leader - Industry 4.0 at Volkswagen
Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit.
Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth
Successful leaders will co-create the future. This book is an excellent starting point.
Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG
Dr. Tobias Redlich is a senior engineer at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany) and is the Head of the working group Value Creation Systematics. His interdisciplinary research focuses on new patterns of value creation based on openness.
Manuel Moritz is a researcher at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His research focus is on collaborative innovation processes in co-creation communities.
Prof. Dr. Jens Wulfsberg chairs the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His interests include open approaches to production and production technologies.
Co-creation in the Era of Bottom-up Economics.- Collaborative Value Creation: How to Co-create Value with Users. A Case Study on Local Motors' Contest Community.- Using Open Production Sites for Supporting New Ways of Corporate Innovation.- Distributed Manufacturing: Make Things Where You Need Them.- Co-Creation of Value Proposition - Stakeholders Co-creating Value Propositions of Goods and Services.- Blockchain-enabled Open Business Models: New Means to Shared Value Capturing?.- How to Take Advantage of Online Platforms like the Sharing Economy Does.- The F.A.I.R. Model of Cooperation - How Managers Can Co-create Value Within Innovation Networks.- Open Source Ecosystems: Coordination, Loyalty and Competitive Advantage: What We Can Learn from Open Source.- Understanding Open Source Software Communities.- Harnessing the Synergy Potential of Open Source Hardware Communities.- Open Source Medical Devices for Innovation, Education and Global Health: Case Study of Open Source Magnetic Resonance Imaging.- Legal Challenges of Co-creation: Patent Law in the Era of 3D Printing - The Practitioner's Perspective.- Navigating Patents in an Open Hardware Environment.- Managing Content in a Platform Economy: Copyright-based Approaches to User-Generated-Content.- Overcoming Concerns in Collaborative Transactions.