Designing Luxury Brands

(0) Erste Bewertung abgeben
CHF 59.90
Download steht sofort bereit
E-Book (pdf)
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.

Beschreibung

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.



Autorentext

Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.





Inhalt

Understanding Luxury Shoppers.- Identifying Profitable Markets.- Finding the Right Positioning.- Designing Luxury Brands.- Expanding Luxury Brands Internationally.- Building Iconic Brands.

Mehr anzeigen

Produktinformationen

Titel
Designing Luxury Brands
Untertitel
The Science of Pleasing Customers' Senses
Autor
EAN
9783319715575
Format
E-Book (pdf)
Hersteller
Springer International Publishing
Genre
Wirtschaft
Veröffentlichung
13.04.2018
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
6.04 MB
Anzahl Seiten
170
Mehr anzeigen
Andere Kunden kauften auch