The Product Manager's Toolkit®

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Beschreibung

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.



Autorentext

Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.  A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings.  Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.



Inhalt

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Produktinformationen

Titel
The Product Manager's Toolkit®
Untertitel
Methodologies, Processes, and Tasks in Technology Product Management
Autor
EAN
9783319499987
ISBN
978-3-319-49998-7
Format
E-Book (pdf)
Hersteller
Springer International Publishing
Herausgeber
Springer-Verlag GmbH
Genre
Wirtschaft
Veröffentlichung
15.05.2017
Digitaler Kopierschutz
Wasserzeichen
Dateigrösse
3.79 MB
Anzahl Seiten
207
Jahr
2017
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