The Jobs To Be Done Playbook

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Beschreibung

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.



Autorentext

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.



Inhalt

  • Introduction
  • Chapter 1: Understanding Jobs to Be Done
  • Chapter 2: Core Concepts of JTBD
  • Chapter 3: Discovering Value
  • Chapter 4: Defining Value
  • Chapter 5: Designing Value
  • Chapter 6: Delivering Value
  • Chapter 7: (Re)Developing Value
  • Chapter 8: JTBD in Action
  • Appendix A: Quick Reference: JTBD Plays
  • Appendix B: Resources on JTBD
  • Final Thoughts

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Produktinformationen

Titel
The Jobs To Be Done Playbook
Untertitel
Align Your Markets, Organization, and Strategy Around Customer Needs
Autor
EAN
9781933820521
Format
E-Book (epub)
Hersteller
Rosenfeld Media
Genre
Kunst
Veröffentlichung
07.04.2020
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
12.52 MB
Anzahl Seiten
320
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