Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out bags of M&M's to 1,000 audience members so they would remember the key phrase of the conference: 'Mindshare to Marketshare'.) So if you want to stand out from the crowd and really make your message stick, this book is for you.
The ability to persuade is an essential stepping stone on the path to success. And common sense tells us that anyone who knows how to grab and keep the attention of an audience has the potential to be a powerful persuader.
This book will provide you with a variety of creative ways to grab the attention of any audience, anywhere, anytime.
What's Your Hook? is not just for presenters and salespeople. It's for anyone who wants to ensure that their message sticks with their audience. So whether you're a manager running a meeting, an entrepreneur putting together a marketing brochure, a teacher in front of a class, a coach motivating a team, or a parent correcting a child, you'll find ideas in here that you can use anywhere and anytime.
I use the word "presentation" as a catchall term. Not only does it mean the typical stand in front of the room type of presentation, but it also can mean running a meeting, hosting a conference call, facilitating a workshop or having a one-on-one conversation as you would in a job interview. In this book, a "presentation" is anytime you're in front of one or more people for the purpose of delivering a message that you want them to remember.
And remember..."There are no boring topics. There are only boring speakers." - Kevin Carroll