Designing with Data

(0) Erste Bewertung abgeben
CHF 33.90
Download steht sofort bereit
E-Book (epub)
Informationen zu E-Books
E-Books eignen sich auch für mobile Geräte (sehen Sie dazu die Anleitungen).
E-Books von Ex Libris sind mit Adobe DRM kopiergeschützt: Erfahren Sie mehr.
Weitere Informationen finden Sie hier.

Beschreibung

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.Understand the relationship between data, business, and designGet a firm grounding in data, data types, and components of A/B testingUse an experimentation framework to define opportunities, formulate hypotheses, and test different optionsCreate hypotheses that connect to key metrics and business goalsDesign proposed solutions for hypotheses that are most promisingInterpret the results of an A/B test and determine your next move

Mehr anzeigen

Produktinformationen

Titel
Designing with Data
Untertitel
Improving the User Experience with A/B Testing
Autor
EAN
9781449334956
Format
E-Book (epub)
Hersteller
O'Reilly Media
Genre
IT & Internet
Veröffentlichung
29.03.2017
Digitaler Kopierschutz
Adobe-DRM
Anzahl Seiten
370
Mehr anzeigen