Marketing Techniques to Enroll More Aeronautical Females Students

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Beschreibung

Recruitment and enrollment of females for STEM fields have become an issue among universities specializing in fields such as aviation and aeronautics. The research problem for this study was that marketing departments at aeronautical universities are challenged to attract and enroll female student applicants. A sample of 64 male and 64 female (128 students) undergraduate and graduate students at a major aeronautical university participated in a survey to better understand factors affecting female applicant's desire to enroll in a university program.

Autorentext

Dave Cross has a varied background in education, including a B.S. in Engineering, a M.Ed., a MBA, a M.S. in Safety, an Ed.D. in Curriculum and Instruction, and a PhD in Business. He has been teaching in higher education for 20 years, both in the classroom and online. When not teaching, he is an international pilot on the Boeing 777.

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Produktinformationen

Titel
Marketing Techniques to Enroll More Aeronautical Females Students
Autor
EAN
9783659775260
ISBN
978-3-659-77526-0
Format
Kartonierter Einband
Herausgeber
LAP Lambert Academic Publishing
Genre
Wirtschaft
Anzahl Seiten
276
Gewicht
g
Größe
H220mm x B220mm x T150mm
Jahr
2015
Untertitel
Englisch
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