How to Buy A Gorilla

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Kartonierter Einband

Beschreibung

Autorentext

David Meikle is a business and marketing consultant and strategist. Before founding Salt Partners in 2009, he was a senior executive in two of the world's largest advertising groups: Grey Worldwide and Olgivy & Mather. David lives in the United Kingdom.



Klappentext

How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies.

In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.



Zusammenfassung
Essential reading for anyone involved in the buying, management, or the creation of advertising.

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Produktinformationen

Titel
How to Buy A Gorilla
Untertitel
The ultimate guide to selecting, paying and working with agencies for more powerful advertising
Autor
EAN
9781912555314
ISBN
978-1-912555-31-4
Format
Kartonierter Einband
Herausgeber
LID Publishing
Genre
Werbung & Marketing
Anzahl Seiten
256
Gewicht
500g
Größe
H156mm x B417mm x T22mm
Jahr
2019
Untertitel
Englisch
Auflage
2 New edition
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