David Meikle is a business and marketing consultant and strategist. Before founding Salt Partners in 2009, he was a senior executive in two of the world's largest advertising groups: Grey Worldwide and Olgivy & Mather. David lives in the United Kingdom.
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies.
In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.