MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS

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Beschreibung

In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field.

Autorentext

Dr. Guillen Solorzano, Dr. Martinez Carballo and Dr. Pedreira Souto belong to a research team at the University of A Coruna (Spain) focused on Marketing and New Product Development. They have broad experience with local companies, as well as International Institutions for over 10 years.

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Produktinformationen

Titel
MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS
Untertitel
MARKETING MIX ANALYSIS
Autor
EAN
9783838385631
ISBN
978-3-8383-8563-1
Format
Kartonierter Einband
Herausgeber
LAP Lambert Academic Publishing
Genre
Wirtschaft
Anzahl Seiten
96
Gewicht
161g
Größe
H220mm x B150mm x T6mm
Jahr
2011
Untertitel
Englisch
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