The Lean Startup

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Kartonierter Einband

Beschreibung

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

The Lean Startup changes everything - Harvard Business Review

Autorentext
Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Klappentext

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.



Zusammenfassung
Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.

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Produktinformationen

Titel
The Lean Startup
Untertitel
How Constant Innovation Creates Radically Successful Businesses
Autor
EAN
9780670921607
ISBN
978-0-670-92160-7
Format
Kartonierter Einband
Genre
Wirtschaft
Veröffentlichung
13.10.2011
Anzahl Seiten
336
Gewicht
440g
Größe
H30mm x B249mm x T152mm
Jahr
2011
Untertitel
Englisch
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