While philanthropy from one field can have an impact on the other fields, numerous efforts in rock music to help the welfare of others have often been overlooked in academia. Thus, relatively few studies have been conducted to look back upon major charity recordings or concerts in rock music history and their historical, social, and cultural significance. Within the historical process of rock music, some major philanthropic events have been inextricably linked and structurally similar in how they came together, how they functioned, how they enlightened the public, and how they generated mass responses. A key contention of this book is that rock music has worked to help raise positive awareness over the course of its history and presents similar possibilities in the new millennium. This historical analysis will enable all the fans of rock music and academic readers to understand the music's far- reaching effect, educative power, and unlimited ability to motivate and inspire people around the world.
Dr. Ji Hoon Lee received his Ph.D. in mass communication at University of Florida in 2010 with his dissertation, "Heeding the Call: An Historical Overview of Philanthropy in Rock." Although his research interests range from rhetorics to print journalism, he specializes in popular culture, including music, film, television, and sports.