SMALL/MEDIUM MARKET MODELS OF MEDIA CONVERGENCE IN THE MIDWEST

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Beschreibung

There is a large body of research on a recent movement in the news media referred to as convergence. This practice of sharing resources between media organizations takes many forms and is found in major markets. Research has, so far, given little attention to convergence models being put in place in smaller markets. This qualitative analysis uses interviews to examine various models for implementing and operating convergence between newspaper and broadcast newsrooms at three organizations in the Midwest. Interviews and site visits with managers at converged sites uncovered training challenges and the problems of overcoming cultural differences between newsrooms. An analysis using diffusion theory helps show how smaller markets prove to be a fertile testing ground for newsroom convergence because of their size, versatility, and need to economize resources. This study recommends increased small market convergence efforts and ways large markets can emulate small market management conditions by centralizing management of a converged newsroom in order to create a flexible and successful convergence model.

Autorentext
Kyle Geissler is News Flow Editor at the Janesville Gazette in Janesville, Wisconsin. He has applied his graduate research in the company by converging broadcast and print newsrooms under common ownership. He maintains his academic ties and blogs on new media issues at http://convergencetangent.blogspot.com.

Klappentext

There is a large body of research on a recentmovement in the news media referred to as convergence. This practice of sharing resourcesbetween media organizations takes many forms and is found in major markets. Research has,so far, given little attention to convergence models being put in place in smallermarkets. This qualitative analysis uses interviews to examine various models for implementingand operating convergence between newspaper and broadcast newsrooms at threeorganizations in the Midwest. Interviews and site visits with managers at convergedsites uncovered training challenges and the problems of overcoming cultural differencesbetween newsrooms. An analysis using diffusion theory helps show how smaller marketsprove to be a fertile testing ground for newsroom convergence because of theirsize, versatility, and need to economize resources. This study recommends increasedsmall market convergence efforts and ways large markets can emulate smallmarket management conditions by centralizing management of a converged newsroom inorder to create a flexible and successful convergence model.

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Produktinformationen

Titel
SMALL/MEDIUM MARKET MODELS OF MEDIA CONVERGENCE IN THE MIDWEST
Untertitel
BRINGING TOGETHER PRINT AND BROADCAST NEWSROOMS
Autor
EAN
9783639105674
ISBN
978-3-639-10567-4
Format
Kartonierter Einband
Genre
Politikwissenschaft
Anzahl Seiten
84
Gewicht
128g
Größe
H4mm x B220mm x T150mm
Jahr
2009
Untertitel
Englisch
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