The Neuroscientific Basis of Successful Design

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Beschreibung

The term design today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Explains the importance of the neurosciences for designers, based on findings regarding emotions and perception

Proposes a design process model in which emotional impacts are among the goals

Includes a rich collection of examples of successful design artifacts and illustrations



Klappentext

The term "design" today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions, and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered, and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout, and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.



Inhalt
Emotions and design methodologies.- Design as evolutionary discipline.- Emotions and design.- Perception and emotions.- Metaphors and design.- The Design Process.- Case studies.- Future developments.

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Produktinformationen

Titel
The Neuroscientific Basis of Successful Design
Untertitel
How Emotions and Perceptions Matter
Autor
EAN
9783319028002
ISBN
978-3-319-02800-2
Format
Kartonierter Einband
Herausgeber
Springer, Berlin
Genre
Psychologie
Anzahl Seiten
108
Gewicht
208g
Größe
H7mm x B235mm x T155mm
Jahr
2014
Untertitel
Englisch
Auflage
2015
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