In this qualitative, interpretive, multi-perspective study a new and promising salutogenic imagery approach developed in Germany, called Value-Oriented Imagery (Wertimagination/WIM®) was researched in regard to its applicability in multicultural (non-European) contexts. A second question researched was whether specific cultural or regional "dialects" would be encountered in the universal inner picture language of persons from other (non-European) cultural backgrounds than the one the approach was developed within. A WIM® study with 18 participants from African South African, Asian South African and European South African cultural backgrounds was conducted in Johannesburg in 2011 and 2012. The results were analysed and compared with WIM® work experiences from Germany. Subsequently the results of the comparison were discussed in three WIM® expert interviews: with Uwe Boeschemeyer, Stephan Peeck and Andreas Boeschemeyer. The main outcome of this research study is that Value-Oriented Imagery can be seen as a rewarding contribution to South African multicultural (logo)therapy/ counselling contexts. Only minor cultural and regional "dialects" occurred in the universal inner symbols of the RSA study participants, such as the occurrence of more water features, especially waterfalls, and more spontaneous, unintended Healthy Inner Child encounters. The present study suggests that work with Value- Oriented Imagery could make a valuable contribution within any cultural and multicultural (logo)therapy/counselling context.