Private Label Strategy

(0) Erste Bewertung abgeben
20%
CHF 34.80 Sie sparen CHF 8.70
Auslieferung erfolgt in der Regel innert 2 bis 4 Werktagen.
Fester Einband

Beschreibung

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

Autorentext

Nirmalya Kumar is Professor of Marketing at London Business School where he is also Faculty Director for Executive Education, Director of the Centre for Marketing, and Codirector of Aditya Birla India Centre. He serves as an independent director on the boards of ACC, BP Ergo, Gujarat Ambuja, and Zensar Technologies. Jan-Benedict E.M. Steenkamp is the C. Knox Massey Professor of Marketing and Marketing Area Chair, University of North Carolina at Chapel Hill, and Executive Director of AiMark, a global research center.

Mehr anzeigen

Produktinformationen

Titel
Private Label Strategy
Untertitel
How to Meet the Store Brand Challenge
Autor
EAN
9781422101674
ISBN
978-1-4221-0167-4
Format
Fester Einband
Herausgeber
Ingram Publishers Services
Genre
Werbung & Marketing
Anzahl Seiten
288
Gewicht
609g
Größe
H244mm x B165mm x T30mm
Jahr
2007
Untertitel
Englisch
Mehr anzeigen
Andere Kunden kauften auch