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Beschreibung

Marketing of fairness cream has been under a lot of criticism from many social organization and they are blamed of creating gender bias. But what s true is that these ads represent the psychology of common man, which accepted or not is a bitter truth. Even today birth of a female child is looked upon as a burden on the family and for female looking fair will decide her destiny. It s only the mindset of common people that is represented in the ads. Companies are making whooping profits in the cosmetic market. India is viewed as the biggest market for cosmetic products. Indian cosmetic market, which is more than Rs 3000 crore, the competition is getting intense with more and more companies entering into market and trying to capture the market. With the growing competition they want to look fair and one wonders how fair it will go.

Autorentext

Asst.Prof.Pallavi Mehta is Master in Business administration and currently working in leading B-school. Her contribution towards education has been found remarkable.Asst.Prof.Abhishek Abhani is engaged in educating master degree students of management.His research work on various topics has been excepted and praised in many seminars and journals.

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Produktinformationen

Titel
Advertisement candor
Untertitel
A pragmatic Research Work on Advertisement candor of fairness cream
Autor
EAN
9783846580189
ISBN
978-3-8465-8018-9
Format
Kartonierter Einband
Herausgeber
LAP Lambert Academic Publishing
Genre
Medizin
Anzahl Seiten
100
Gewicht
g
Größe
H220mm x B220mm
Jahr
2012
Untertitel
Englisch
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