Operations Management in the Travel Industry

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Kartonierter Einband

Beschreibung

Klappentext

Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.



Zusammenfassung
Covering the applied managerial perspective of the travel industry, this book teaches effective skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses trends such as sustainability and includes a revised structure and international case studies.

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Produktinformationen

Titel
Operations Management in the Travel Industry
Autor
EAN
9781780646114
ISBN
978-1-78064-611-4
Format
Kartonierter Einband
Herausgeber
CABI Publishing
Genre
Management
Anzahl Seiten
376
Gewicht
1024g
Größe
H246mm x B189mm x T30mm
Jahr
2016
Untertitel
Englisch
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