Cyrus Bull is the high wire act of finance. He almost falls when reporter Chad Howell goads him into spilling his seven rules for becoming mega-rich. Bull's painfully chic wife wants to keep the rules a secret, but super salesman Fielding DuMont highjacks them. Bull's rules work quite well, aside from ongoing blackmail, blitzed love affairs and murder. Everyone wants a simple thing: money! Well, except for Chad who just wants Bull to tell the truth. The chase leads from Park Avenue to the golden coast of California. Will Chad learn from Cyrus or will it be the other way around?