It Takes a Tribe

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Beschreibung

Autorentext
Will Dean is founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to co-founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.

Klappentext

Paperback edition of the guide to building 'tribes' and team spirit within companies, from the founder and CEO of Tough Mudder.



Zusammenfassung

Tough Mudder is not a race. It's a challenge.

Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.

This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.

It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers.

Will Dean is founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.

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Produktinformationen

Titel
It Takes a Tribe
Untertitel
Building the Tough Mudder Movement
Autor
EAN
9780241292617
ISBN
0241292611
Format
Poche format B
Hersteller
Penguin Books UK
Herausgeber
Penguin Books
Genre
Sozialwissenschaften, Recht & Wirtschaft
Veröffentlichung
25.10.2018
Anzahl Seiten
272
Gewicht
g
Größe
H198mm x B129mm
Jahr
2018
Untertitel
Englisch
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