Consumer Behavior: Buying, Having, and Being, Global Edition

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Couverture cartonnée

Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identity

A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with Pearson MyLab Marketing

MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.



Contenu

PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

 

PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self and Gender Identity

7. Personality, Lifestyles, and Values

 

PART 3: CHOOSING AND USING PRODUCTS  

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

 

PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS

11. Group Influences and Social Media

12. Income and Social Class

13. Subcultures

14. Culture

 

Appendix I: Careers in Consumer Research

Appendix II: Research Methods

Appendix III: Sources of Secondary Data

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Détails sur le produit

Titre
Consumer Behavior: Buying, Having, and Being, Global Edition
Auteur
EAN
9781292318103
ISBN
978-1-292-31810-3
Format
Couverture cartonnée
Editeur
Pearson Academic
Genre
Sociologie
Nombre de pages
640
Poids
1244g
Taille
H275mm x B215mm x T22mm
Année
2019
Sous-titre
Englisch
Edition
13. A.
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