Management Information Systems: Managing the Digital Firm, eBook, Global Edit...

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Description

For introductory courses in IS (information systems) and MIS (management information systems). Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

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Contenu

  • PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
  • 1. Information Systems in Global Business Today
  • 2. Global E-Business and Collaboration
  • 3. Information Systems, Organizations, and Strategy
  • 4. Ethical and Social Issues in Information Systems
  • PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
  • 5. IT Infrastructure and Emerging Technologies
  • 6. Foundations of Business Intelligence: Databases and Information Management
  • 7. Telecommunications, the Internet, and Wireless Technology
  • 8. Securing Information Systems
  • PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
  • 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
  • 10. E-commerce: Digital Markets, Digital Goods
  • 11. Managing Knowledge and Artificial Intelligence
  • 12. Enhancing Decision Making
  • 13. Building Systems
  • 14. Managing Projects
  • 15. Managing Global Systems

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Détails sur le produit

Titre
Management Information Systems: Managing the Digital Firm, eBook, Global Edition
Auteur
EAN
9781292296623
Format
eBook (pdf)
Producteur
Pearson HigherEducation
Genre
Mathématiques
Parution
19.07.2019
Protection contre la copie numérique
Adobe DRM
Nombre de pages
656
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