Designing with Data

(0) Donner la première évaluation
CHF 34.90
Download est disponible immédiatement
eBook (epub)
Informations sur les eBooks
Les eBooks conviennent également aux appareils mobiles (voir les instructions).
Les eBooks d'Ex Libris sont protégés contre la copie par ADOBE DRM: apprenez-en plus.
Pour plus d'informations, cliquez ici.

Description

On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.Understand the relationship between data, business, and designGet a firm grounding in data, data types, and components of A/B testingUse an experimentation framework to define opportunities, formulate hypotheses, and test different optionsCreate hypotheses that connect to key metrics and business goalsDesign proposed solutions for hypotheses that are most promisingInterpret the results of an A/B test and determine your next move

Afficher plus

Détails sur le produit

Titre
Designing with Data
Sous-titre
Improving the User Experience with A/B Testing
Auteur
EAN
9781449334956
Format
eBook (epub)
Producteur
O'Reilly Media
Genre
Informatique et Internet
Parution
29.03.2017
Protection contre la copie numérique
Adobe DRM
Taille de fichier
13.22 MB
Nombre de pages
370
Afficher plus
Les clients ayant acheté cet article ont également acheté :